LinkedIn is the premier platform for professionals to network and form meaningful connections. It was founded on the principle that it's not necessarily the number of connections you have, but the quality of those connections that matters. To illustrate this point, LinkedIn no longer shows the exact number of connections once it reaches 500. This has made it extremely popular, and as of 2020, it has over 722 million users ranging from Fortune 500 companies to individuals from almost every country in the world. Although there are advertisements, they are not as invasive as those on other social media sites. LinkedIn's networking strategy is straightforward but effective. It begins with connecting with people you know, and then expanding your network from their contacts. These connections can be incredibly useful when looking for freelance work or forming partnerships with professionals from all over the world.