{"id":475968,"date":"2023-08-09T07:24:43","date_gmt":"2023-08-09T07:24:43","guid":{"rendered":""},"modified":"2023-09-05T11:11:43","modified_gmt":"2023-09-05T11:11:43","slug":"bait-advertising","status":"publish","type":"wiki","link":"https:\/\/oneproxy.pro\/tr\/wiki\/bait-advertising\/","title":{"rendered":"Yem reklam\u0131"},"content":{"rendered":"

Yem ve anahtar reklamc\u0131l\u0131\u011f\u0131 olarak da bilinen yem reklamc\u0131l\u0131\u011f\u0131, cazip bir teklifle m\u00fc\u015fterileri \u00e7ekmeyi, ancak onlar\u0131 farkl\u0131, genellikle daha pahal\u0131 bir \u00fcr\u00fcn veya hizmet sat\u0131n almaya y\u00f6nlendirmeyi ama\u00e7layan aldat\u0131c\u0131 bir pazarlama stratejisidir. Bu reklam tekni\u011fi, yan\u0131lt\u0131c\u0131 yap\u0131s\u0131 nedeniyle tart\u0131\u015fma konusu olmu\u015ftur ve vicdans\u0131z i\u015fletmeler taraf\u0131ndan t\u00fcketici davran\u0131\u015flar\u0131n\u0131 manip\u00fcle etmek i\u00e7in yayg\u0131n olarak kullan\u0131lmaktad\u0131r.<\/p>\n

Bait reklamc\u0131l\u0131\u011f\u0131n\u0131n k\u00f6keninin tarihi ve ilk s\u00f6z\u00fc<\/h2>\n

Yem reklam\u0131 kavram\u0131n\u0131n k\u00f6keni, t\u00fcketiciyi koruma yasalar\u0131n\u0131n daha az kat\u0131 oldu\u011fu ve i\u015fletmelerin \u00e7ok fazla hukuki sonu\u00e7 do\u011furmadan vicdans\u0131z uygulamalara giri\u015fmesine izin verdi\u011fi 20. y\u00fczy\u0131l\u0131n ba\u015flar\u0131na kadar uzanabilir. Yem reklamc\u0131l\u0131\u011f\u0131n\u0131n ilk s\u00f6z\u00fc, \u00e7ok say\u0131da aldat\u0131c\u0131 reklam uygulamas\u0131 vakas\u0131n\u0131n g\u00fcn \u0131\u015f\u0131\u011f\u0131na \u00e7\u0131kt\u0131\u011f\u0131 1920'ler ve 1930'larda Amerika Birle\u015fik Devletleri'nde bulunabilir. Bu vakalar, cazip tekliflerle m\u00fc\u015fterileri cezbeden, ancak ma\u011fazaya vard\u0131klar\u0131nda ikame veya daha az de\u011ferli bir \u00fcr\u00fcn sunan i\u015fletmeleri i\u00e7eriyordu.<\/p>\n

Yem reklam\u0131 hakk\u0131nda detayl\u0131 bilgi. Yem reklamc\u0131l\u0131\u011f\u0131 konusunu geni\u015fletiyoruz<\/h2>\n

Yem reklamc\u0131l\u0131\u011f\u0131 iki ana bile\u015fenden olu\u015fur: "yem" ve "de\u011fi\u015ftirme". Yem, m\u00fc\u015fterileri cezbetmek i\u00e7in kullan\u0131lan ilk cazip tekliftir; ge\u00e7i\u015f ise m\u00fc\u015fteriler alternatif bir \u00fcr\u00fcn veya hizmet sat\u0131n almaya ikna edildi\u011finde veya zorland\u0131\u011f\u0131nda ger\u00e7ekle\u015fir. Bu uygulaman\u0131n temel amac\u0131, t\u00fcketicilerde bir aciliyet veya istek duygusu yaratarak, onlar\u0131 yem teklifinin s\u00fcresi dolmadan veya stoklar t\u00fckenmeden sat\u0131n almaya te\u015fvik etmektir.<\/p>\n

Yem reklamlar\u0131nda yanl\u0131\u015f veya abart\u0131l\u0131 iddialar, gizli \u015fartlar ve ko\u015fullar ve yem teklifinin s\u0131n\u0131rl\u0131 kullan\u0131labilirli\u011fi gibi \u00e7e\u015fitli taktikler kullan\u0131lmaktad\u0131r. \u00d6rne\u011fin, bir ma\u011faza m\u00fc\u015fteri \u00e7ekmek i\u00e7in \u00e7ok indirimli bir \u00fcr\u00fcn\u00fcn s\u0131n\u0131rl\u0131 miktarlarda reklam\u0131n\u0131 yapabilir, ancak m\u00fc\u015fteriler geldi\u011finde \u00fcr\u00fcn\u00fcn t\u00fckendi\u011fini veya daha y\u00fcksek fiyatl\u0131 bir \u00fcr\u00fcnle de\u011fi\u015ftirildi\u011fini \u00f6\u011frenirler.<\/p>\n

Bait reklam\u0131n\u0131n i\u00e7 yap\u0131s\u0131. Bait reklamc\u0131l\u0131\u011f\u0131 nas\u0131l \u00e7al\u0131\u015f\u0131r?<\/h2>\n

Yem reklamc\u0131l\u0131\u011f\u0131n\u0131n i\u00e7 yap\u0131s\u0131, t\u00fcketiciler \u00fczerindeki manip\u00fclatif etkisini en \u00fcst d\u00fczeye \u00e7\u0131karmak i\u00e7in dikkatli planlama ve uygulamay\u0131 i\u00e7erir. Yem reklamc\u0131l\u0131\u011f\u0131n\u0131n genellikle nas\u0131l \u00e7al\u0131\u015ft\u0131\u011f\u0131 a\u015fa\u011f\u0131da a\u00e7\u0131klanm\u0131\u015ft\u0131r:<\/p>\n

    \n
  1. \n

    Terfi<\/strong>: \u0130\u015fletmeler yaz\u0131l\u0131 medya, \u00e7evrimi\u00e7i reklamlar veya sosyal medya gibi \u00e7e\u015fitli reklam kanallar\u0131 arac\u0131l\u0131\u011f\u0131yla kar\u015f\u0131 konulmaz bir teklifin tan\u0131t\u0131m\u0131n\u0131 yapar.<\/p>\n<\/li>\n

  2. \n

    M\u00fc\u015fteri \u00c7ekimi<\/strong>: Yem teklifi, potansiyel m\u00fc\u015fteriler aras\u0131nda merak ve ilgi uyand\u0131rarak onlar\u0131 ma\u011fazay\u0131 veya web sitesini ziyaret etmeye te\u015fvik eder.<\/p>\n<\/li>\n

  3. \n

    S\u0131n\u0131rl\u0131 eri\u015filebilirlik<\/strong>: Aciliyet duygusunu yo\u011funla\u015ft\u0131rmak i\u00e7in, i\u015fletmeler genellikle yem teklifinde s\u0131n\u0131rl\u0131 stok veya zaman k\u0131s\u0131tlamalar\u0131ndan bahsediyor ve bu da t\u00fcketiciler aras\u0131nda bir f\u0131rsat\u0131 ka\u00e7\u0131rma korkusu (FOMO) yarat\u0131yor.<\/p>\n<\/li>\n

  4. \n

    Anahtar<\/strong>: M\u00fc\u015fteriler yem teklifinden etkilendiklerinde, farkl\u0131, genellikle daha pahal\u0131 bir \u00fcr\u00fcn sat\u0131n almaya y\u00f6nlendirilirler veya te\u015fvik edilirler. Bu ge\u00e7i\u015f a\u00e7\u0131k\u00e7a veya ince ikna yoluyla ger\u00e7ekle\u015febilir.<\/p>\n<\/li>\n

  5. \n

    K\u00e2r Maksimizasyonu<\/strong>: \u0130\u015fletmeler, alternatif \u00fcr\u00fcn\u00fc daha y\u00fcksek marjlarla satarak karlar\u0131n\u0131 en \u00fcst d\u00fczeye \u00e7\u0131karmay\u0131 ve yem teklifinden kaynaklanan ilk zarar\u0131 telafi etmeyi ama\u00e7lamaktad\u0131r.<\/p>\n<\/li>\n<\/ol>\n

    Bait reklamc\u0131l\u0131\u011f\u0131n\u0131n temel \u00f6zelliklerinin analizi<\/h2>\n

    Yem reklamc\u0131l\u0131\u011f\u0131n\u0131n temel \u00f6zellikleri \u015funlard\u0131r:<\/p>\n

      \n
    1. \n

      Aldatma<\/strong>: Yem reklam\u0131, t\u00fcketicileri yan\u0131ltmak ve teklif edilen teklife ili\u015fkin yanl\u0131\u015f bir alg\u0131 yaratmak i\u00e7in aldatmacaya dayan\u0131r.<\/p>\n<\/li>\n

    2. \n

      K\u0131sa Vadeli Kazan\u00e7<\/strong>: Yem reklamlar\u0131 k\u0131sa vadeli sat\u0131\u015flar yaratsa da genellikle uzun vadeli g\u00fcvensizli\u011fe ve i\u015fletmenin itibar\u0131n\u0131n zedelenmesine yol a\u00e7ar.<\/p>\n<\/li>\n

    3. \n

      Yasal Sonu\u00e7lar<\/strong>: Yem reklam\u0131 bir\u00e7ok \u00fclkede yasa d\u0131\u015f\u0131d\u0131r ve tespit edilip kan\u0131tland\u0131\u011f\u0131nda para ve cezalara tabidir.<\/p>\n<\/li>\n

    4. \n

      T\u00fcketiciyi Koruma Kayg\u0131lar\u0131<\/strong>: T\u00fcketicinin g\u00fcvenini zedeler ve etik reklamc\u0131l\u0131k uygulamalar\u0131na ili\u015fkin endi\u015felere yol a\u00e7ar.<\/p>\n<\/li>\n<\/ol>\n

      Yem reklam t\u00fcrleri<\/h2>\n

      Yem reklamlar\u0131 a\u015fa\u011f\u0131dakiler de dahil olmak \u00fczere \u00e7e\u015fitli bi\u00e7imlerde olabilir:<\/p>\n\n\n\n\n\n\n\n\n\n\n
      Tip<\/th>\nTan\u0131m<\/th>\n<\/tr>\n<\/thead>\n
      S\u0131n\u0131rl\u0131 Stok Yemi<\/td>\nBir \u00fcr\u00fcn\u00fcn cazip bir fiyata reklam\u0131n\u0131 yapmak ancak s\u0131n\u0131rl\u0131 miktarda oldu\u011funu iddia etmek.<\/td>\n<\/tr>\n
      Yem ve Eklentiler<\/td>\nBir \u00fcr\u00fcn\u00fc d\u00fc\u015f\u00fck fiyata sunmak, ancak m\u00fc\u015fterileri pahal\u0131 eklentiler sat\u0131n almaya itmek.<\/td>\n<\/tr>\n
      Yanl\u0131\u015f S\u00f6z Yemi<\/td>\nBir \u00fcr\u00fcn\u00fcn \u00f6zellikleri hakk\u0131nda ger\u00e7ekte yerine getirilmeyen s\u00f6zler vermek.<\/td>\n<\/tr>\n
      Yem ve De\u011fi\u015ftirme<\/td>\nMevcut olmayan bir \u00fcr\u00fcn\u00fcn reklam\u0131n\u0131 yapmak ve daha pahal\u0131 bir alternatif \u00f6nermek.<\/td>\n<\/tr>\n
      Zamana Duyarl\u0131 Yem<\/td>\nS\u00fcresi s\u0131n\u0131rl\u0131 anla\u015fmalar\u0131 te\u015fvik ederek aciliyet yaratmak, m\u00fc\u015fterilere h\u0131zl\u0131 sat\u0131n alma konusunda bask\u0131 yapmak.<\/td>\n<\/tr>\n
      Kay\u0131p Lideri Yemi<\/td>\nM\u00fc\u015fteri \u00e7ekmek amac\u0131yla, daha sonra daha y\u00fcksek kalitede sat\u0131\u015f yapmak amac\u0131yla bir \u00fcr\u00fcn\u00fc zarar\u0131na satmak.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

      Bait reklam\u0131n\u0131 kullanma yollar\u0131, kullan\u0131ma ili\u015fkin sorunlar ve \u00e7\u00f6z\u00fcmleri<\/h2>\n

      Yem reklamlar\u0131 i\u015fletmeler i\u00e7in iki ucu keskin bir k\u0131l\u0131\u00e7 olabilir. K\u0131sa vadeli karlar yaratsa da bir\u00e7ok soruna da yol a\u00e7abilir:<\/p>\n

        \n
      1. \n

        Yasal sorunlar<\/strong>: \u0130\u015fletmeler aldat\u0131c\u0131 uygulamalar yaparken yakalan\u0131rlarsa yasal sonu\u00e7larla kar\u015f\u0131 kar\u015f\u0131ya kalabilirler. Bunu \u00f6nlemek i\u00e7in \u015firketlerin reklam mevzuat\u0131na uymas\u0131 ve \u015feffafl\u0131\u011f\u0131 sa\u011flamas\u0131 gerekiyor.<\/p>\n<\/li>\n

      2. \n

        \u0130tibar Hasar\u0131<\/strong>: Yem reklamlar\u0131 bir markan\u0131n itibar\u0131na zarar verebilir, m\u00fc\u015fteri sadakatinin azalmas\u0131na ve olumsuz a\u011f\u0131zdan a\u011fza pazarlamaya yol a\u00e7abilir.<\/p>\n<\/li>\n

      3. \n

        M\u00fc\u015fteri G\u00fcveninin Kayb\u0131<\/strong>: Yem reklamlar\u0131n\u0131n kurban\u0131 olan t\u00fcketicilerin \u015firkete olan g\u00fcvenlerini kaybetmeleri muhtemeldir, bu da gelecekteki sat\u0131\u015flar\u0131 etkiler.<\/p>\n<\/li>\n

      4. \n

        M\u00fc\u015fteri \u015fikayetleri<\/strong>: Aldat\u0131lan m\u00fc\u015fteriler \u015fikayette bulunabilir, bu da soru\u015fturmalara ve k\u00f6t\u00fc tan\u0131t\u0131ma yol a\u00e7abilir.<\/p>\n<\/li>\n<\/ol>\n

        Bu sorunlar\u0131 \u00e7\u00f6zmek i\u00e7in i\u015fletmelerin \u015funlar\u0131 yapmas\u0131 gerekir:<\/p>\n

          \n
        1. \n

          \u015eeffaf Olun<\/strong>: Teklifle ilgili t\u00fcm \u015fart ve ko\u015fullar\u0131 a\u00e7\u0131k\u00e7a belirtin.<\/p>\n<\/li>\n

        2. \n

          S\u00f6zleri Yerine Getirmek<\/strong>: Orijinal teklifi yerine getirin ve alternatif bir \u00fcr\u00fcnle de\u011fi\u015ftirmekten ka\u00e7\u0131n\u0131n.<\/p>\n<\/li>\n

        3. \n

          M\u00fc\u015fteri \u0130li\u015fkileri<\/strong>: D\u00fcr\u00fcst reklam ve adil uygulamalar yoluyla m\u00fc\u015fterilerle uzun vadeli ili\u015fkiler kurmaya odaklan\u0131n.<\/p>\n<\/li>\n<\/ol>\n

          Ana \u00f6zellikler ve benzer terimlerle di\u011fer kar\u015f\u0131la\u015ft\u0131rmalar<\/h2>\n\n\n\n\n\n\n\n
          Terim<\/th>\nTan\u0131m<\/th>\n<\/tr>\n<\/thead>\n
          Yem ve Anahtar<\/td>\n\u0130\u015fletmenin m\u00fc\u015fterileri cazip bir teklifle cezbetti\u011fi, ancak bunu farkl\u0131, daha az avantajl\u0131 bir teklifle de\u011fi\u015ftirdi\u011fi aldat\u0131c\u0131 bir reklam takti\u011fi.<\/td>\n<\/tr>\n
          Yanl\u0131\u015f reklam<\/td>\nYem reklam taktiklerini de i\u00e7erebilecek yan\u0131lt\u0131c\u0131 veya yanl\u0131\u015f iddialarla \u00fcr\u00fcnlerin tan\u0131t\u0131m\u0131n\u0131 yapmak.<\/td>\n<\/tr>\n
          T\u0131klama tuza\u011f\u0131<\/td>\nT\u0131klamalar\u0131 \u00e7ekmek i\u00e7in sansasyonel ba\u015fl\u0131klar kullanan ve \u00e7o\u011funlukla alakas\u0131z veya hayal k\u0131r\u0131kl\u0131\u011f\u0131 yaratan i\u00e7eriklere yol a\u00e7an \u00e7evrimi\u00e7i i\u00e7erik.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

          Bait reklamc\u0131l\u0131\u011f\u0131na ili\u015fkin gelece\u011fin perspektifleri ve teknolojileri<\/h2>\n

          Teknoloji geli\u015ftik\u00e7e reklamc\u0131l\u0131k uygulamalar\u0131 da geli\u015fiyor. Yem reklamc\u0131l\u0131\u011f\u0131n\u0131n gelece\u011fi \u015funlar\u0131 g\u00f6rebilir:<\/p>\n

            \n
          1. \n

            Daha S\u0131k\u0131 D\u00fczenlemeler<\/strong>: H\u00fck\u00fcmetler ve t\u00fcketiciyi koruma kurumlar\u0131, aldat\u0131c\u0131 reklam uygulamalar\u0131yla m\u00fccadele etmek i\u00e7in daha s\u0131k\u0131 d\u00fczenlemeler uygulayabilir.<\/p>\n<\/li>\n

          2. \n

            Yapay Zeka ve Veri Analiti\u011fi<\/strong>: \u0130\u015fletmeler, ki\u015fiselle\u015ftirilmi\u015f ve \u015feffaf reklam kampanyalar\u0131n\u0131 uyarlamak i\u00e7in yapay zeka ve veri analiti\u011finden yararlanabilir.<\/p>\n<\/li>\n

          3. \n

            Blockchain Tabanl\u0131 \u00c7\u00f6z\u00fcmler<\/strong>: Blockchain teknolojisi, reklamlar\u0131n ve iddialar\u0131n ger\u00e7ekli\u011fini do\u011frulamak i\u00e7in kullan\u0131labilir ve aldat\u0131c\u0131 uygulamalar azalt\u0131labilir.<\/p>\n<\/li>\n<\/ol>\n

            Proxy sunucular\u0131 Bait reklamlar\u0131yla nas\u0131l kullan\u0131labilir veya ili\u015fkilendirilebilir?<\/h2>\n

            Proxy sunucular, yem reklamc\u0131l\u0131\u011f\u0131 konusunda hem olumlu hem de olumsuz roller oynayabilir. Bir yandan proxy sunucular, yem reklamlar\u0131n\u0131n \u00f6rneklerini izlemek ve tespit etmek i\u00e7in kullan\u0131labilir ve t\u00fcketiciyi koruma kurumlar\u0131n\u0131n aldat\u0131c\u0131 uygulamalar\u0131 takip etme \u00e7abalar\u0131na yard\u0131mc\u0131 olur. \u00d6te yandan, k\u00f6t\u00fc niyetli reklamverenler, aldat\u0131c\u0131 reklamc\u0131l\u0131k yaparken kimliklerini gizlemek ve tespit edilmekten ka\u00e7\u0131nmak i\u00e7in proxy sunucular\u0131 kullanabilirler.<\/p>\n

            Bir proxy sunucu sa\u011flay\u0131c\u0131s\u0131 olarak OneProxy (oneproxy.pro), me\u015fru i\u015fletmelerin t\u00fcketicilerin g\u00fcvenli\u011fini sa\u011flarken \u00e7evrimi\u00e7i varl\u0131klar\u0131n\u0131 geli\u015ftirmelerine olanak tan\u0131yan g\u00fcvenilir ve \u015feffaf hizmetler sunarak etik reklamc\u0131l\u0131k uygulamalar\u0131n\u0131 te\u015fvik etmede \u00f6nemli bir rol oynayabilir.<\/p>\n

            \u0130lgili Ba\u011flant\u0131lar<\/h2>\n

            Yem reklamlar\u0131 ve ilgili konular hakk\u0131nda daha fazla bilgi i\u00e7in a\u015fa\u011f\u0131daki kaynaklara ba\u015fvurabilirsiniz:<\/p>\n

              \n
            1. Federal Ticaret Komisyonu (FTC) \u2013 Reklamc\u0131l\u0131k ve Pazarlama<\/a><\/li>\n
            2. Better Business Bureau \u2013 Reklamc\u0131l\u0131k<\/a><\/li>\n
            3. T\u00fcketici Raporlar\u0131 \u2013 Yan\u0131lt\u0131c\u0131 Reklamlar<\/a><\/li>\n<\/ol>","protected":false},"featured_media":467689,"menu_order":0,"template":"","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"class_list":["post-475968","wiki","type-wiki","status-publish","has-post-thumbnail","hentry"],"acf":{"faq_title":"Frequently Asked Questions about Bait Advertising: Unraveling the Tactics and Implications<\/mark>","faq_items":[{"question":"What is bait advertising?<\/strong>","answer":"

              Bait advertising, also known as bait and switch advertising, is a deceptive marketing strategy used by businesses to attract customers with an enticing offer, only to lead them into purchasing a different, often more expensive product or service.<\/p>"},{"question":"How did bait advertising originate?<\/strong>","answer":"

              Bait advertising can be traced back to the early 20th century when consumer protection laws were less stringent, allowing businesses to engage in unscrupulous practices. The first mention of bait advertising came during the 1920s and 1930s in the United States, where cases of deceptive advertising practices surfaced.<\/p>"},{"question":"How does bait advertising work?<\/strong>","answer":"

              Bait advertising involves offering an attractive \"bait\" to lure customers, then redirecting or persuading them to purchase an alternative product or service (the \"switch\"). Businesses often create a sense of urgency or limited availability to entice consumers into making a quick decision.<\/p>"},{"question":"What are the key features of bait advertising?<\/strong>","answer":"

              Bait advertising relies on deception, offers short-term gains, raises legal and ethical concerns, and damages consumer trust. It often involves false promises, limited stock claims, and time-sensitive deals to manipulate customer behavior.<\/p>"},{"question":"What are the different types of bait advertising?<\/strong>","answer":"

              Bait advertising can take various forms, including limited stock bait, bait and add-ons, false promise bait, bait and substitution, time-sensitive bait, and loss leader bait. Each type uses different tactics to deceive consumers.<\/p>"},{"question":"What problems can arise from using bait advertising?<\/strong>","answer":"

              Using bait advertising can lead to legal issues, reputation damage, loss of customer trust, and increased customer complaints. These problems can harm businesses in the long run and may result in fines or penalties.<\/p>"},{"question":"How can businesses address the issues related to bait advertising?<\/strong>","answer":"

              To mitigate the problems associated with bait advertising, businesses should be transparent in their advertising, honor promises made in offers, engage in fair practices, and focus on building long-term customer relationships.<\/p>"},{"question":"How does bait advertising compare to other deceptive advertising practices?<\/strong>","answer":"

              Bait advertising is similar to false advertising and clickbait, but it specifically involves luring customers with attractive offers and then switching to different products or services.<\/p>"},{"question":"What could be the future of bait advertising?<\/strong>","answer":"

              The future of bait advertising may see stricter regulations, the use of AI and data analytics for transparent advertising, and blockchain-based solutions to verify ad authenticity.<\/p>"},{"question":"How do proxy servers relate to bait advertising?<\/strong>","answer":"

              Proxy servers can be both beneficial and problematic in the context of bait advertising. They can help detect deceptive practices and protect consumers when used responsibly, but malicious advertisers may use proxy servers to hide their identity and engage in deceptive advertising.<\/p>"}]},"_links":{"self":[{"href":"https:\/\/oneproxy.pro\/tr\/wp-json\/wp\/v2\/wiki\/475968","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/oneproxy.pro\/tr\/wp-json\/wp\/v2\/wiki"}],"about":[{"href":"https:\/\/oneproxy.pro\/tr\/wp-json\/wp\/v2\/types\/wiki"}],"version-history":[{"count":0,"href":"https:\/\/oneproxy.pro\/tr\/wp-json\/wp\/v2\/wiki\/475968\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/oneproxy.pro\/tr\/wp-json\/wp\/v2\/media\/467689"}],"wp:attachment":[{"href":"https:\/\/oneproxy.pro\/tr\/wp-json\/wp\/v2\/media?parent=475968"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}