{"id":476521,"date":"2023-08-09T07:29:55","date_gmt":"2023-08-09T07:29:55","guid":{"rendered":""},"modified":"2023-09-05T11:12:54","modified_gmt":"2023-09-05T11:12:54","slug":"customer-relationship-management-crm","status":"publish","type":"wiki","link":"https:\/\/oneproxy.pro\/ar\/wiki\/customer-relationship-management-crm\/","title":{"rendered":"\u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 (CRM)"},"content":{"rendered":"<p>\u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0648\u0627\u0644\u0645\u0639\u0631\u0648\u0641\u0629 \u0628\u0627\u0633\u0645 CRM\u060c \u0647\u064a \u0625\u0637\u0627\u0631 \u0639\u0645\u0644 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u064a\u062f\u064a\u0631 \u0627\u0644\u062a\u0641\u0627\u0639\u0644\u0627\u062a \u0648\u0627\u0644\u0639\u0644\u0627\u0642\u0627\u062a \u0645\u0639 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\u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0643\u0628\u064a\u0631\u0629 \u0628\u0633\u0628\u0628 \u0645\u064a\u0632\u0627\u062a\u0647 \u0648\u0648\u0638\u0627\u0626\u0641\u0647 \u0627\u0644\u0642\u0648\u064a\u0629.<\/p>\n<p>\u0648\u0645\u0639 \u0630\u0644\u0643\u060c \u0641\u0625\u0646 \u0627\u0644\u062b\u0648\u0631\u0629 \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u0629 \u0641\u064a \u0645\u0634\u0647\u062f \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u062c\u0627\u0621\u062a \u0645\u0639 \u062a\u0642\u062f\u064a\u0645 \u0646\u0645\u0648\u0630\u062c \u0627\u0644\u0628\u0631\u0645\u062c\u064a\u0627\u062a \u0643\u062e\u062f\u0645\u0629 (SaaS)\u060c \u0627\u0644\u0630\u064a \u0643\u0627\u0646\u062a \u0634\u0631\u0643\u0629 Salesforce \u0631\u0627\u0626\u062f\u0629 \u0641\u064a\u0647 \u0641\u064a \u0639\u0627\u0645 1999. \u0648\u0642\u062f \u0646\u0642\u0644\u062a \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0625\u0644\u0649 \u0627\u0644\u0633\u062d\u0627\u0628\u0629\u060c \u0645\u0645\u0627 \u0623\u062a\u0627\u062d \u0627\u0644\u0648\u0635\u0648\u0644 \u0627\u0644\u0634\u0627\u0645\u0644 \u0648\u0645\u0648\u0627\u0635\u0644\u0629 \u062a\u0648\u0633\u064a\u0639 \u0648\u0638\u0627\u0626\u0641 \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0644\u062a\u0634\u0645\u0644 \u0623\u062a\u0645\u062a\u0629 \u0642\u0648\u0629 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0648\u0627\u0644\u0639\u0645\u0644\u0627\u0621. \u0627\u0644\u062e\u062f\u0645\u0627\u062a\u060c \u0648\u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0627\u0644\u0623\u0639\u0645\u0627\u0644.<\/p>\n<h2>\u0627\u0633\u062a\u0643\u0634\u0627\u0641 \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621: \u0643\u0634\u0641 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\u0627\u0644\u0645\u062a\u0643\u0631\u0631\u0629 \u0627\u0644\u062a\u064a \u062a\u0633\u062a\u063a\u0631\u0642 \u0648\u0642\u062a\u064b\u0627 \u0637\u0648\u064a\u0644\u0627\u064b \u0641\u064a \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u0628\u064a\u0639.<\/li>\n<li><strong>\u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0642\u064a\u0627\u062f\u064a\u0629:<\/strong> \u0648\u0647\u0630\u0627 \u064a\u0634\u0645\u0644 \u062a\u062a\u0628\u0639 \u0648\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646.<\/li>\n<li><strong>\u0623\u062a\u0645\u062a\u0629 \u0633\u064a\u0631 \u0627\u0644\u0639\u0645\u0644:<\/strong> \u064a\u062a\u0636\u0645\u0646 \u0630\u0644\u0643 \u062a\u0635\u0645\u064a\u0645 \u0648\u0623\u062a\u0645\u062a\u0629 \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u0645\u0631\u062a\u0628\u0637\u0629 \u0628\u0627\u0644\u0639\u0644\u0627\u0642\u0627\u062a \u0645\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621.<\/li>\n<li><strong>\u0627\u0644\u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0648\u0625\u0639\u062f\u0627\u062f \u0627\u0644\u062a\u0642\u0627\u0631\u064a\u0631:<\/strong> \u0647\u0630\u0647 \u0623\u062f\u0648\u0627\u062a \u0644\u062a\u062d\u0644\u064a\u0644 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0625\u0646\u0634\u0627\u0621 \u0627\u0644\u062a\u0642\u0627\u0631\u064a\u0631.<\/li>\n<li><strong>\u0623\u062a\u0645\u062a\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642:<\/strong> \u064a\u062a\u0636\u0645\u0646 \u0630\u0644\u0643 \u0623\u062f\u0648\u0627\u062a \u0644\u0623\u062a\u0645\u062a\u0629 \u0627\u0644\u0645\u0647\u0627\u0645 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629.<\/li>\n<\/ul>\n<h2>\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0645\u064a\u0632\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0644\u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/h2>\n<p>\u062a\u0634\u0645\u0644 \u0627\u0644\u0645\u064a\u0632\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0644\u0646\u0638\u0627\u0645 CRM \u0645\u0627 \u064a\u0644\u064a:<\/p>\n<ul>\n<li><strong>\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0627\u062a\u0635\u0627\u0644 \u0648\u0627\u0644\u062a\u0641\u0627\u0639\u0644:<\/strong> \u062a\u062e\u0632\u064a\u0646 \u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0627\u0644\u0627\u062a\u0635\u0627\u0644 \u0628\u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u062a\u062a\u0628\u0639 \u0627\u0644\u062a\u0641\u0627\u0639\u0644\u0627\u062a.<\/li>\n<li><strong>\u0627\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u0647\u0627\u0645:<\/strong> \u062c\u062f\u0648\u0644\u0629 \u0648\u062a\u062a\u0628\u0639 \u0627\u0644\u0645\u0647\u0627\u0645 \u0627\u0644\u0645\u062a\u0639\u0644\u0642\u0629 \u0628\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621.<\/li>\n<li><strong>\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a:<\/strong> \u0625\u062f\u0627\u0631\u0629 \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0648\u0641\u0631\u0642 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0648\u062a\u062a\u0628\u0639 \u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0648\u0627\u0644\u0625\u0646\u062c\u0627\u0632\u0627\u062a.<\/li>\n<li><strong>\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u062d\u0645\u0644\u0629:<\/strong> \u062a\u062e\u0637\u064a\u0637 \u0648\u062a\u0646\u0641\u064a\u0630 \u0648\u0645\u0631\u0627\u0642\u0628\u0629 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629.<\/li>\n<li><strong>\u0627\u0644\u062a\u0642\u0627\u0631\u064a\u0631 \u0648\u0627\u0644\u062a\u062d\u0644\u064a\u0644\u0627\u062a:<\/strong> \u0625\u0646\u0634\u0627\u0621 \u0627\u0644\u062a\u0642\u0627\u0631\u064a\u0631 \u0648\u0625\u062c\u0631\u0627\u0621 \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0644\u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631\u0627\u062a \u0645\u0633\u062a\u0646\u064a\u0631\u0629.<\/li>\n<li><strong>\u0642\u062f\u0631\u0627\u062a \u0627\u0644\u062a\u0643\u0627\u0645\u0644:<\/strong> \u0627\u0644\u062a\u0643\u0627\u0645\u0644 \u0645\u0639 \u0627\u0644\u0623\u0646\u0638\u0645\u0629 \u0627\u0644\u0623\u062e\u0631\u0649 \u0645\u062b\u0644 \u0627\u0644\u0628\u0631\u064a\u062f \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0648\u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a \u0648\u062a\u062e\u0637\u064a\u0637 \u0645\u0648\u0627\u0631\u062f \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0648\u0645\u0627 \u0625\u0644\u0649 \u0630\u0644\u0643.<\/li>\n<\/ul>\n<h2>\u0623\u0646\u0648\u0627\u0639 \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621: \u0627\u0646\u0647\u064a\u0627\u0631 \u0642\u0627\u0637\u0639<\/h2>\n<p>\u064a\u0645\u0643\u0646 \u062a\u0635\u0646\u064a\u0641 \u0623\u0646\u0638\u0645\u0629 \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0628\u0634\u0643\u0644 \u0639\u0627\u0645 \u0625\u0644\u0649 \u062b\u0644\u0627\u062b\u0629 \u0623\u0646\u0648\u0627\u0639:<\/p>\n<ol>\n<li>\n<p><strong>\u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u062a\u0634\u063a\u064a\u0644\u064a\u0629:<\/strong> \u064a\u0631\u0643\u0632 \u0639\u0644\u0649 \u0623\u062a\u0645\u062a\u0629 \u0648\u062a\u0639\u0632\u064a\u0632 \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0648\u0627\u062c\u0647 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u062f\u0639\u0645\u0647\u0645 \u0645\u062b\u0644 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0648\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0648\u0627\u0644\u062e\u062f\u0645\u0629.<\/p>\n<\/li>\n<li>\n<p><strong>\u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u062a\u062d\u0644\u064a\u0644\u064a\u0629:<\/strong> \u064a\u062a\u0636\u0645\u0646 \u062c\u0645\u0639 \u0648\u062a\u062d\u0644\u064a\u0644 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0644\u0641\u0647\u0645 \u0627\u062a\u062c\u0627\u0647\u0627\u062a \u0627\u0644\u0633\u0648\u0642 \u0648\u0631\u063a\u0628\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a\u0647\u0645 \u0648\u0633\u0644\u0648\u0643\u064a\u0627\u062a\u0647\u0645 \u0628\u0634\u0643\u0644 \u0623\u0641\u0636\u0644.<\/p>\n<\/li>\n<li>\n<p><strong>\u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u062a\u0639\u0627\u0648\u0646\u064a\u0629:<\/strong> \u064a\u064f\u0639\u0631\u0641 \u0623\u064a\u0636\u064b\u0627 \u0628\u0627\u0633\u0645 \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629\u060c \u0641\u0647\u0648 \u064a\u0633\u0647\u0644 \u0645\u0634\u0627\u0631\u0643\u0629 \u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0628\u064a\u0646 \u0648\u062d\u062f\u0627\u062a \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629 \u0645\u062b\u0644 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0648\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0648\u0627\u0644\u062f\u0639\u0645 \u0627\u0644\u0641\u0646\u064a \u0648\u0645\u0627 \u0625\u0644\u0649 \u0630\u0644\u0643.<\/p>\n<\/li>\n<\/ol>\n<table>\n<thead>\n<tr>\n<th>\u0646\u0648\u0639 \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/th>\n<th>\u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0627\u0644\u0623\u0633\u0627\u0633\u0649<\/th>\n<th>\u0627\u0644\u0641\u0648\u0627\u0626\u062f \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u0627\u0644\u062a\u0634\u063a\u064a\u0644<\/td>\n<td>\u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0648\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0648\u0623\u062a\u0645\u062a\u0629 \u0627\u0644\u062e\u062f\u0645\u0627\u062a<\/td>\n<td>\u062a\u0628\u0633\u064a\u0637 \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0648\u0627\u062c\u0647 \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0648\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0643\u0641\u0627\u0621\u0629<\/td>\n<\/tr>\n<tr>\n<td>\u062a\u062d\u0644\u064a\u0644\u064a\u0629<\/td>\n<td>\u062a\u062d\u0644\u064a\u0644 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/td>\n<td>\u064a\u0648\u0641\u0631 \u0631\u0624\u0649 \u0648\u064a\u062f\u0639\u0645 \u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0642\u0631\u0627\u0631\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629<\/td>\n<\/tr>\n<tr>\n<td>\u0627\u0644\u062a\u0639\u0627\u0648\u0646\u064a\u0647<\/td>\n<td>\u0645\u0634\u0627\u0631\u0643\u0629 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a<\/td>\n<td>\u064a\u0639\u0632\u0632 \u062e\u062f\u0645\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0634\u0627\u0645\u0644\u0629\u060c \u0648\u064a\u062e\u0644\u0642 \u0641\u0631\u0635 \u0627\u0644\u0628\u064a\u0639 \u0627\u0644\u0645\u062a\u0628\u0627\u062f\u0644<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2>\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621: \u0627\u0644\u062a\u062d\u062f\u064a\u0627\u062a \u0648\u0627\u0644\u062d\u0644\u0648\u0644<\/h2>\n<p>\u0623\u0646\u0638\u0645\u0629 \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0639\u0644\u0649 \u0627\u0644\u0631\u063a\u0645 \u0645\u0646 \u0623\u0646\u0647\u0627 \u0644\u0627 \u062a\u0642\u062f\u0631 \u0628\u062b\u0645\u0646\u060c \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0634\u0643\u0644 \u062a\u062d\u062f\u064a\u0627\u062a. \u0628\u0639\u0636 \u0627\u0644\u0645\u0634\u0627\u0643\u0644 \u0627\u0644\u0634\u0627\u0626\u0639\u0629 \u062a\u0634\u0645\u0644:<\/p>\n<ul>\n<li>\n<p><strong>\u062c\u0648\u062f\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a:<\/strong> \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0639\u064a\u0642 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0630\u0627\u062a \u0627\u0644\u062c\u0648\u062f\u0629 \u0627\u0644\u0631\u062f\u064a\u0626\u0629 \u0641\u0639\u0627\u0644\u064a\u0629 \u0646\u0638\u0627\u0645 \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 (CRM). \u064a\u062c\u0628 \u0639\u0644\u0649 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u062a\u0646\u0641\u064a\u0630 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0625\u062f\u0627\u0631\u0629 \u062c\u0648\u062f\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0644\u0636\u0645\u0627\u0646 \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0645\u0639\u0644\u0648\u0645\u0627\u062a \u062f\u0642\u064a\u0642\u0629 \u0648\u0645\u062a\u0633\u0642\u0629 \u0648\u062d\u062f\u064a\u062b\u0629.<\/p>\n<\/li>\n<li>\n<p><strong>\u0627\u0639\u062a\u0645\u0627\u062f \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645:<\/strong> \u0642\u062f \u064a\u0642\u0627\u0648\u0645 \u0627\u0644\u0645\u0648\u0638\u0641\u0648\u0646 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0646\u0638\u0627\u0645 \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 (CRM) \u0627\u0644\u062c\u062f\u064a\u062f. \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0633\u0627\u0639\u062f \u062a\u0648\u0641\u064a\u0631 \u0627\u0644\u062a\u062f\u0631\u064a\u0628 \u0627\u0644\u0645\u0646\u0627\u0633\u0628 \u0648\u0625\u064a\u0635\u0627\u0644 \u0641\u0648\u0627\u0626\u062f \u0627\u0644\u0646\u0638\u0627\u0645 \u0641\u064a \u062a\u062d\u0633\u064a\u0646 \u0645\u0639\u062f\u0644\u0627\u062a \u0627\u0644\u062a\u0628\u0646\u064a.<\/p>\n<\/li>\n<li>\n<p><strong>\u0646\u0638\u0627\u0645 \u0627\u0644\u062a\u0643\u0627\u0645\u0644:<\/strong> \u063a\u0627\u0644\u0628\u064b\u0627 \u0645\u0627 \u062a\u062d\u062a\u0627\u062c \u0623\u0646\u0638\u0645\u0629 \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 (CRM) \u0625\u0644\u0649 \u0627\u0644\u062a\u0643\u0627\u0645\u0644 \u0645\u0639 \u0627\u0644\u0623\u0646\u0638\u0645\u0629 \u0627\u0644\u0623\u062e\u0631\u0649\u060c \u0627\u0644\u0623\u0645\u0631 \u0627\u0644\u0630\u064a \u0642\u062f \u064a\u0643\u0648\u0646 \u0645\u0639\u0642\u062f\u064b\u0627. \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0633\u0627\u0639\u062f \u0627\u062e\u062a\u064a\u0627\u0631 \u0646\u0638\u0627\u0645 \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 (CRM) \u0627\u0644\u0630\u064a \u064a\u062a\u0645\u062a\u0639 \u0628\u0642\u062f\u0631\u0627\u062a \u062a\u0643\u0627\u0645\u0644 \u0642\u0648\u064a\u0629 \u0641\u064a \u062a\u062e\u0641\u064a\u0641 \u0647\u0630\u0647 \u0627\u0644\u0645\u0634\u0643\u0644\u0629.<\/p>\n<\/li>\n<\/ul>\n<h2>\u0645\u0642\u0627\u0631\u0646\u0627\u062a \u0648\u062e\u0635\u0627\u0626\u0635 \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/h2>\n<p>\u0645\u0642\u0627\u0631\u0646\u0629 CRM \u0645\u0639 \u0627\u0644\u0623\u0646\u0638\u0645\u0629 \u0630\u0627\u062a \u0627\u0644\u0635\u0644\u0629:<\/p>\n<table>\n<thead>\n<tr>\n<th>\u0646\u0638\u0627\u0645<\/th>\n<th>\u063a\u0627\u064a\u0629<\/th>\n<th>\u0633\u0645\u0627\u062a<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/td>\n<td>\u064a\u062f\u064a\u0631 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/td>\n<td>\u0625\u062f\u0627\u0631\u0629 \u062c\u0647\u0627\u062a \u0627\u0644\u0627\u062a\u0635\u0627\u0644\u060c \u0623\u062a\u0645\u062a\u0629 \u0642\u0648\u0629 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a\u060c \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646\u060c \u0623\u062a\u0645\u062a\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642<\/td>\n<\/tr>\n<tr>\n<td>ERP (\u062a\u062e\u0637\u064a\u0637 \u0645\u0648\u0627\u0631\u062f \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a)<\/td>\n<td>\u064a\u062f\u064a\u0631 \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629<\/td>\n<td>\u0627\u0644\u0645\u0627\u0644\u064a\u0629\u060c \u0633\u0644\u0633\u0644\u0629 \u0627\u0644\u062a\u0648\u0631\u064a\u062f\u060c \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a\u060c \u0625\u0639\u062f\u0627\u062f \u0627\u0644\u062a\u0642\u0627\u0631\u064a\u0631\u060c \u0627\u0644\u062a\u0635\u0646\u064a\u0639\u060c \u0627\u0644\u0645\u0648\u0627\u0631\u062f \u0627\u0644\u0628\u0634\u0631\u064a\u0629<\/td>\n<\/tr>\n<tr>\n<td>SCM (\u0625\u062f\u0627\u0631\u0629 \u0633\u0644\u0633\u0644\u0629 \u0627\u0644\u062a\u0648\u0631\u064a\u062f)<\/td>\n<td>\u064a\u062f\u064a\u0631 \u0639\u0645\u0644\u064a\u0627\u062a \u0633\u0644\u0633\u0644\u0629 \u0627\u0644\u062a\u0648\u0631\u064a\u062f<\/td>\n<td>\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u062e\u0632\u0648\u0646\u060c \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0637\u0644\u0628\u0627\u062a\u060c \u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0644\u0648\u062c\u0633\u062a\u064a\u0629\u060c \u0627\u0644\u0645\u0634\u062a\u0631\u064a\u0627\u062a\u060c \u0627\u0644\u062a\u0646\u0628\u0624 \u0628\u0627\u0644\u0637\u0644\u0628<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u062a\u0634\u0645\u0644 \u062e\u0635\u0627\u0626\u0635 \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0645\u0627 \u064a\u0644\u064a:<\/p>\n<ul>\n<li><strong>\u062a\u062a\u0645\u062d\u0648\u0631 \u0627\u0644\u0639\u0645\u0644\u0627\u0621:<\/strong> \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0625\u062f\u0627\u0631\u0629 \u0648\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0639\u0644\u0627\u0642\u0627\u062a \u0645\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621.<\/li>\n<li><strong>\u062a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a:<\/strong> \u064a\u0633\u062a\u062e\u062f\u0645 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0644\u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0642\u0631\u0627\u0631.<\/li>\n<li><strong>\u0627\u0644\u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u062a\u0637\u0648\u064a\u0631:<\/strong> \u0642\u0627\u062f\u0631\u0629 \u0639\u0644\u0649 \u0627\u0644\u0646\u0645\u0648 \u0645\u0639 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u0639\u0645\u0644.<\/li>\n<li><strong>\u064a\u0645\u0643\u0646 \u0627\u0644\u0648\u0635\u0648\u0644:<\/strong> \u0645\u062a\u0627\u062d \u0639\u0627\u062f\u0629\u064b \u0641\u064a \u0623\u064a \u0645\u0643\u0627\u0646 \u0648\u0641\u064a \u0623\u064a \u0648\u0642\u062a \u0628\u0641\u0636\u0644 \u0627\u0644\u0646\u0645\u0627\u0630\u062c \u0627\u0644\u0645\u0633\u062a\u0646\u062f\u0629 \u0625\u0644\u0649 \u0627\u0644\u0633\u062d\u0627\u0628\u0629.<\/li>\n<li><strong>\u0645\u062f\u0645\u062c:<\/strong> \u0627\u0644\u0642\u062f\u0631\u0629 \u0639\u0644\u0649 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0645\u0639 \u0623\u0646\u0638\u0645\u0629 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u0623\u062e\u0631\u0649.<\/li>\n<\/ul>\n<h2>\u0645\u0633\u062a\u0642\u0628\u0644 \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621: \u0627\u0644\u0627\u062a\u062c\u0627\u0647\u0627\u062a \u0648\u0627\u0644\u062a\u0642\u0646\u064a\u0627\u062a<\/h2>\n<p>\u0648\u0628\u0627\u0644\u0646\u0638\u0631 \u0625\u0644\u0649 \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644\u060c \u0645\u0646 \u0627\u0644\u0645\u062a\u0648\u0642\u0639 \u0623\u0646 \u062a\u0635\u0628\u062d \u0623\u0646\u0638\u0645\u0629 \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 (CRM) \u0623\u0643\u062b\u0631 \u0630\u0643\u0627\u0621\u064b \u0648\u0623\u062a\u0645\u062a\u0629 \u0628\u0641\u0636\u0644 \u0627\u0644\u062a\u0642\u062f\u0645 \u0641\u064a \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a (AI)\u060c \u0648\u0627\u0644\u062a\u0639\u0644\u0645 \u0627\u0644\u0622\u0644\u064a (ML)\u060c \u0648\u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0636\u062e\u0645\u0629\u060c \u0648\u0625\u0646\u062a\u0631\u0646\u062a \u0627\u0644\u0623\u0634\u064a\u0627\u0621 (IoT). \u062a\u0639\u062f \u0627\u0644\u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0627\u0644\u062a\u0646\u0628\u0624\u064a\u0629 \u0648\u0631\u0648\u0628\u0648\u062a\u0627\u062a \u0627\u0644\u062f\u0631\u062f\u0634\u0629 \u0627\u0644\u0645\u062f\u0639\u0645\u0629 \u0628\u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0648\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0645\u062e\u0635\u0635 \u0628\u0639\u0636\u064b\u0627 \u0645\u0646 \u0627\u0644\u0627\u062a\u062c\u0627\u0647\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644\u064a\u0629 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u0629 \u0641\u064a \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621.<\/p>\n<h2>CRM \u0648\u0627\u0644\u062e\u0648\u0627\u062f\u0645 \u0627\u0644\u0648\u0643\u064a\u0644\u0629: \u0627\u0631\u062a\u0628\u0627\u0637 \u063a\u064a\u0631 \u0639\u0627\u062f\u064a<\/h2>\n<p>\u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0644\u0639\u0628 \u0627\u0644\u062e\u0648\u0627\u062f\u0645 \u0627\u0644\u0648\u0643\u064a\u0644\u0629 \u062f\u0648\u0631\u064b\u0627 \u0645\u062b\u064a\u0631\u064b\u0627 \u0644\u0644\u0627\u0647\u062a\u0645\u0627\u0645 \u0641\u064a \u0633\u064a\u0627\u0642 \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 (CRM). \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u0642\u062f \u062a\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u062e\u0648\u0627\u062f\u0645 \u0628\u0631\u0648\u0643\u0633\u064a \u0644\u062a\u0646\u0641\u064a\u0630 \u0639\u0645\u0644\u064a\u0627\u062a \u062a\u062c\u0631\u064a\u0641 \u0627\u0644\u0648\u064a\u0628 \u0644\u062c\u0645\u0639 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0645\u0646 \u0645\u0635\u0627\u062f\u0631 \u0645\u062e\u062a\u0644\u0641\u0629 \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a\u060c \u0648\u0627\u0644\u062a\u064a \u064a\u0645\u0643\u0646 \u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0647\u0627 \u0628\u0639\u062f \u0630\u0644\u0643 \u0644\u0625\u062b\u0631\u0627\u0621 \u0628\u064a\u0627\u0646\u0627\u062a \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 (CRM) \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0647\u0627 \u0645\u0646 \u0623\u062c\u0644 \u0641\u0647\u0645 \u0623\u0641\u0636\u0644 \u0644\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641.<\/p>\n<p>\u0628\u0627\u0644\u0625\u0636\u0627\u0641\u0629 \u0625\u0644\u0649 \u0630\u0644\u0643\u060c \u064a\u0645\u0643\u0646 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u062e\u0648\u0627\u062f\u0645 \u0627\u0644\u0648\u0643\u064a\u0644\u0629 \u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0648\u0635\u0648\u0644 \u0648\u0627\u0644\u0623\u0630\u0648\u0646\u0627\u062a \u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a CRM\u060c \u0645\u0645\u0627 \u064a\u0639\u0632\u0632 \u0623\u0645\u0627\u0646 \u0627\u0644\u0646\u0638\u0627\u0645.<\/p>\n<h2>\u0631\u0648\u0627\u0628\u0637 \u0630\u0627\u062a \u0639\u0644\u0627\u0642\u0629<\/h2>\n<p>\u0644\u0645\u0632\u064a\u062f \u0645\u0646 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u062d\u0648\u0644 \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 (CRM)\u060c \u064a\u0645\u0643\u0646\u0643 \u0627\u0644\u0631\u062c\u0648\u0639 \u0625\u0644\u0649 \u0627\u0644\u0645\u0648\u0627\u0631\u062f \u0627\u0644\u062a\u0627\u0644\u064a\u0629:<\/p>\n<ol>\n<li><a href=\"https:\/\/www.gartner.com\/reviews\/market\/crm\" target=\"_new\" rel=\"noopener nofollow\">\u062c\u0627\u0631\u062a\u0646\u0631: \u0645\u0631\u0627\u062c\u0639\u0627\u062a \u0628\u0631\u0627\u0645\u062c \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/a><\/li>\n<li><a href=\"https:\/\/www.salesforce.com\/what-is-crm\/\" target=\"_new\" rel=\"noopener nofollow\">Salesforce: \u0645\u0627 \u0647\u0648 \u0646\u0638\u0627\u0645 \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 (CRM)\u061f<\/a><\/li>\n<li><a href=\"https:\/\/dynamics.microsoft.com\/en-us\/crm\/what-is-crm\/\" target=\"_new\" rel=\"noopener nofollow\">Microsoft Dynamics 365: \u0646\u0638\u0631\u0629 \u0639\u0627\u0645\u0629 \u0639\u0644\u0649 \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 (CRM).<\/a><\/li>\n<li><a href=\"https:\/\/www.zoho.com\/crm\/resources\/\" target=\"_new\" rel=\"noopener nofollow\">\u062f\u0644\u064a\u0644 \u0632\u0648\u0647\u0648 CRM<\/a><\/li>\n<li><a href=\"https:\/\/www.hubspot.com\/crm\/what-is-crm\" target=\"_new\" rel=\"noopener nofollow\">HubSpot: \u0627\u0644\u062f\u0644\u064a\u0644 \u0627\u0644\u0646\u0647\u0627\u0626\u064a \u0644\u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 (CRM).<\/a><\/li>\n<\/ol>","protected":false},"featured_media":468062,"menu_order":0,"template":"","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"class_list":["post-476521","wiki","type-wiki","status-publish","has-post-thumbnail","hentry"],"acf":{"faq_title":"Frequently Asked Questions about <mark>Customer Relationship Management (CRM): A Comprehensive Guide<\/mark>","faq_items":[{"question":"What is Customer Relationship Management (CRM)?","answer":"<p>Customer Relationship Management, or CRM, is a strategic framework that manages interactions and relationships with customers and potential customers. A CRM system helps organizations to improve their customer relationships, streamline processes, and enhance profitability.<\/p>"},{"question":"When was the term Customer Relationship Management (CRM) first coined?","answer":"<p>The term Customer Relationship Management (CRM) was first coined in the early 1990s. It originated as a way for businesses to effectively store customer contact information, but it has since evolved to cover a wide range of functionalities in line with the rapid progress of information technology.<\/p>"},{"question":"What are the main components of a CRM system?","answer":"<p>The main components of a CRM system include Contact Management, Sales Force Automation, Lead Management, Workflow Automation, and Marketing Automation. These components allow businesses to manage relationships with their customers through the use of technology.<\/p>"},{"question":"What are the key features of a CRM system?","answer":"<p>The key features of a CRM system include contact and interaction management, task management, sales management, campaign management, reporting and analytics, and integration capabilities.<\/p>"},{"question":"What are the different types of CRM?","answer":"<p>CRM systems can be categorized into three main types: Operational CRM, Analytical CRM, and Collaborative CRM. Operational CRM focuses on customer-facing processes, Analytical CRM revolves around customer data analysis, and Collaborative CRM facilitates information sharing among various business units.<\/p>"},{"question":"What challenges might businesses face when using a CRM system?","answer":"<p>Common challenges businesses might face when using a CRM system include data quality issues, user adoption problems, and complexities with system integration. Strategies to overcome these issues include implementing data quality management, providing adequate user training, and choosing a CRM with robust integration capabilities.<\/p>"},{"question":"How does the future of CRM look like?","answer":"<p>The future of CRM systems looks promising with advancements in artificial intelligence (AI), machine learning (ML), big data, and the Internet of Things (IoT). Future trends in CRM could include predictive analytics, AI chatbots, and personalized marketing.<\/p>"},{"question":"How can proxy servers be used in conjunction with CRM?","answer":"<p>Proxy servers can play a role in the context of CRM by assisting with web scraping for data collection from various online sources. This data can then be used to enrich CRM data for better customer understanding and targeted marketing. Moreover, proxy servers can be used to manage access and permissions for CRM users, thereby enhancing system security.<\/p>"}]},"_links":{"self":[{"href":"https:\/\/oneproxy.pro\/ar\/wp-json\/wp\/v2\/wiki\/476521","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/oneproxy.pro\/ar\/wp-json\/wp\/v2\/wiki"}],"about":[{"href":"https:\/\/oneproxy.pro\/ar\/wp-json\/wp\/v2\/types\/wiki"}],"version-history":[{"count":0,"href":"https:\/\/oneproxy.pro\/ar\/wp-json\/wp\/v2\/wiki\/476521\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/oneproxy.pro\/ar\/wp-json\/wp\/v2\/media\/468062"}],"wp:attachment":[{"href":"https:\/\/oneproxy.pro\/ar\/wp-json\/wp\/v2\/media?parent=476521"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}